DATA is NOT the Solution

We collect data to study and better understand behaviors, processes, and systems from which we derive new and improved innovative solutions.

DATA is NOT the solution.  At best, data serves to provide insights to help us better understand the current “environment” from which the data originates and the population that it represents.

Sebastian Wernicke’s TED Talk provides much more insight into the perils of using data in the high stake television industry.  Analytics help to understand the individual data elements – the pieces – however, human intelligence and expertise is required to put those pieces together to formulate the “ideal” solution.

Until Next Time – Crunch!

versalytics-logo

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s