DATA is NOT the Solution

We collect data to study and better understand behaviors, processes, and systems from which we derive new and improved innovative solutions.

DATA is NOT the solution.  At best, data serves to provide insights to help us better understand the current “environment” from which the data originates and the population that it represents.

Sebastian Wernicke’s TED Talk provides much more insight into the perils of using data in the high stake television industry.  Analytics help to understand the individual data elements – the pieces – however, human intelligence and expertise is required to put those pieces together to formulate the “ideal” solution.

Until Next Time – Crunch!

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